When brainstorming ideas for products to manufacture on my laser cutter, I try to consider the following factors to ensure my products are innovative, functional, and appealing to my customers.
Market Research: Understand the needs and preferences of my fellow simracers. What are the common pain points or areas for improvement in simracing setups? Are there any gaps in the market that my products could fill?
Functionality: I focus on creating products that enhance the simracing experience. I try to think about how my products can improve ergonomics, realism, or convenience for simracers.
Customisation: Simracers often enjoy customising their setups to suit their preferences. I offer customisable options such as colors or designs to cater to individual tastes. This could be a unique 3 speed shifter or a short throw setup.
Compatibility: I need to ensure that my products are compatible with popular simracing hardware and software. This does mean I am limited to the hardware that I have access to, which right now is limited to Thrustmaster wheels, Heusinkveld and HPP pedals and GT Ultimate sim rigs. I create a lot of prototypes Fusion 360 and plywood before changing to the final stock of choice.
Safety and Durability: Simracing can be intense, so I prioritise safety and durability in my designs. Use high-quality materials that can withstand the rigors of frequent use and provide stability during intense racing sessions. If you look at my shifter plates, these are over 10 times stronger than 3D printed versions on the market. Early prototypes used acrylic which broke after just a handful of shifts. When asking my customers to part ways with their hard earned money, I won't sell them a product that I won't buy myself and wont last years of constant usage.
Ease of Assembly: Simracers may appreciate products that are easy to assemble and install. My products are designed with clear instructions and minimal assembly requirements to enhance the user experience. Nothing is worse than spending half a day trying to assemble a new product when all you want to do is jump in the car and race.
Innovative Features: How can I incorporate innovative features into my designs that will set my products apart from my competitors. This could include features such as adjustable components, built-in cable management systems, or compatibility with virtual reality setups.
Aesthetics: I spend a significant amount of time paying attention to the aesthetic appeal of my products. I design sleek, modern-looking products that complement the overall look of simracing setups. This often means spending a lot of time polishing the gloss finish, but it is always worth it when the final product ships out to a customer.
Price Point: Considering the pricing strategy for my products is quite difficult given the cost of raw materials in Australia. The products I make are out of reach for some racers, however the price reflects the value of my components while remaining competitive with others in the market. I may be similarly priced to other shift plates for example, but the strength and finish of mine make for a superior and longer lasting product.
Feedback and Iteration: I always ask my customers for feedback and iterate on my designs based on their input. Continuous improvement based on user feedback helps ensure that my products meet the needs and expectations of my customers
And that is my two cents for a rare leap day.
Brock